Dynamic Profiling
Toluna’s Member API is focused on speed, simplicity, and improved support for demographic characteristics. It is a direct connection to the underlying Toluna Panel Management System and is optimized to remove internal dependencies.
IMPORTANT
To access the full features of a route, supply the “Accept” header in your request as directed in the “Add Member,” “Get Member,” and “Update Member” pages. This header is required for all API Management routes.
Video Tutorial
Question / AnswerIDs
Every Question has a static QuestionID, which maps to a series of possible static AnswerIDs. This information is clearly noted in the Reference Data API each partner receives during the integration period. These are the most relevant Questions for IP:
| Question Name | QuestionID | Possible AnswerIDs |
|---|---|---|
| GenderID | 1001007 | See Reference Data API |
| EducationID | 1001101 | See Reference Data API |
| IncomeID | 1001107 | See Reference Data API |
| EthnicityID | 1001012 | See Reference Data API |
| WorkPositionID | 1005145 | See Reference Data API |
| MaritalStatusID | 1001102 | See Reference Data API |
| EmploymentStatusID | 1012395 | See Reference Data API |
| RaceID | 1002790 | See Reference Data API |